Online shopping has made a breakthrough change in the way we buy goods and services, there is no room for the preservation of traditional ways of buying luxury goods a short while ago the trend of online shopping for luxury goods has been inclined so high that it has a magnificent shift in buying patterns.

With the advancement of technology. Things become very easy which makes a wider availability of luxury goods with the convenience of shopping from home and access from anywhere anytime. This turns customers to buy more and more luxury products while sitting at home, office, or at any place where internet connectivity is possible and easy. This article discusses about the challenges and opportunities of selling and purchasing luxury goods from an online  store.

Challenges

Maintaining perceived exclusivity:

One of the main challenges for the luxury goods store when expanding to brick-and-click (online store) is to maintain and preserve the exclusivity and prestige of the brand. As luxury items are always conditioned with a high-end item that brings the exclusive posh environment giving a next-level of experience to the customers, replicating all this to an online store is very difficult. However many firms are trying to cope with this challenge by creating a 360-degree virtual store to keep the differentiation and make the environment and shopping experience appealing to the customers, additionally it also allows the customers to explore the product of their choice in detail and compare it with other related product from the comfort of their own homes.

Ensuring authenticity:

Second most challenging task is to test the authenticity and quality of the product. People are always afraid of the counterfeit in case of luxury item, because of their high prices.it is always be difficult for the customers to differentiate between the authentic and counterfeit product, so they always need an authentication which ensure them about the quality they are paying for. To overcome this challenge many brand are very keen to minimize the effort of customer to ensure the authentication for brands have very strict policies even some of them hire third party for authentication for peace of mind of the customers.